1. I think the key points to remember from this week's readings were...
-Public relations students would definitely benefit from media writing courses, news writing courses and public relations writing courses.
- Writing is an essential public relations skill.
- Regular practitioner assessment is conducted to ensure that specific programs are established to teach public relations students to write well.
- Surveys have shown that PR practitioners believe writing constitutes at least 71% of their work.
- The most common complaint about the writing of entry level PR practitioners was based on grammar, other common problems were run-on sentences and paragraph structure.
- Writing for the web requires a different style of writing compared to that required for standard press releases.
- This writing has to be very direct and concise to hold the attention of the reader.
- The best skill of a good writer is to be able to tackle different types of writing tasks, as versatility is the key to success.
- More learning time needs to be devoted to client-focused writing assignments rather than media-focused assignments.
2. The readings made me think more about public relations theory/practice in that …
Beginner level public relations practitioners do not have the writing skills that are required of them when they first enter into their jobs. Universities and other educational associations need to integrate quality writing programs into their courses to enhance the ability of their graduates to write well. Students not only need to be able to write press releases and feature articles, but also need to be able to write for the web and for clients. The importance of client-focused writing is growing; it has even started to take over the need for media related writing skills.
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2 comments:
Your reading presented alot of interesting points that I myself didn't pay much attention to when I read the readings. I'm glad I read your blog, as I now feel I have a greater grasp of the focus points within the readings.
It was interesting, although not quite unexpected, to learn that 71% of a public relations practitioners work constitues of writing. This fact made it clear that all public relations practioners much know how to write well, in a format which is gramatically correct. Without the proper writing skills and knowledge of correct composure, it is easy to understand how a public relation practitioner would feel lost and struggle with their workload.
An excellent point from your post was the great importance of the knowledge of client-focused writing, as indeed the need for it is growing rapidly within the industry.
Great blog Caitlin. You show a great understanding.
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