1. I think the key points to remember from this week's additional reading were....
(this is in regards to the additional reading- 'Public Relations Reasearch at the Crossroads' By Karla K. Gower.)
Two-way symmetrical communication is definitely the most popular form of communication model for a PR practitioner. The model is known as the "excellence" model, due to its profound use and popularity. Although this is known as the best model, in the past it has not been unusual for organisation's to use all the different models of Public Relations at different stages in time.
The reasearch on Public Relations has come to a crossroads which has been largely influenced by the many different criticisms from postmodernists, critical/cultural theorists and international scholars.
2. The readings made me think more about public relations theory/practice in that...
There is not one complete opinion on PR that all public's take. Different people believe that different models are more effective for a PR practitioner to follow.
The growing research into international issues, diversity and publics also interests me, as I am suprised that this area of research has not already been focused on.
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3 comments:
You have provided a succinct but easily understood account of the main points from this weeks readings. You share my understanding that there are many different takes and opinions on public relations practice (which makes me feel a bit more at ease!).
Well that is good, I was beginning to think that I was rambling on a bit. I t's comforting to know that someone has commented on it. Thanks
I like the way you commented on the extra reading 'public relations research at the crossroads'. It was good how you noted that although the excellence model is regarded as the best model to use by most public relations practionores there are other models that need to be taken into consideration because public relations is so diverse. I think that is important to remeber, even if it is called the 'excellence model'.
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